Purl Foundry Logo

PF Logo Black

“We’re on a mission to declutter your text-heavy knitting patterns. What better place to start than with hiding the multiple sizes that don’t apply to you right now. 

All of our Purl Foundry patterns feature “layered sizing”, which means each size in the pattern can be hidden from view, or made visible again with the click of a button. Simply open your pattern in Adobe Acrobat, select your size based on the finished measurements, then follow the infographic steps before printing the necessary pages of your pattern. Or you can just work directly from the screen if you prefer. 

No more trying to remember which size you’re making or hunting for it amongst the numbers and brackets. So you can stay in your creative flow for longer.”

Brief: Create a logo and develop brand identity for an online knitting pattern business. Develop illustrations for knitting patterns from reference photos provided by client. Develop promotional material that fits with the current product (pdf patterns printed on home printer, black and white).


Logo, Brand Identity, Business Cards, Promotional Poster, Gift Voucher, Pattern Illustrations


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